Board of Directors » James Andrews

James Andrews

James Andrews is an entrepreneur, public speaker and founder of Authentic Ventures, an innovation
agency that helps clients invest in what's trending by bringing culture into the marketing and corporate
mainstream. The company spends its time making technology, brands and cities better through an
incredible network, strategic thinking, memorable experiences and a proven track record of culture and
brand building.

Andrews previously founded Social People a strategic digital agency that was acquired in 2013. Social
People worked with clients Nike, Beats By Dre, The Grammy Awards, CNN, Equinox and Lexus on
global social media initiatives. In 2009 Andrews created #BeatCancer an online movement to raise
awareness and micro fund raise for Cancer research. Launched over a dinner idea #BeatCancer garnered
the first ever Guinness World Record for social media mentions and most importantly raised $70,000 for
cancer charity Stand Up To Cancer in 24 hours via Twitter.

Before launching Social People, Andrews was Vice President of Ketchum PR and launched their initial global
social media practice area for clients, FedEx, GeekSquad, Nokia, Wendy’s and Newell
Rubbermaid. In 1999, Andrews built and sold email newsletter to Urban Box Office, a
digital entertainment company. At the center of the NYC dot-com boom the company went on to raise
$40 million and hire 320 employees in 15 months. Soul Purpose and Andrews were both featured in the Wall
Street Journal. Andrews formative years were spent as a senior marketing executive at Columbia Records
in the mid 90’s, helping artists like Nas, The Fugees, Destiny’s Child and Lauryn Hill become household

James Andrews has been a keynote speaker globally in Dubai, Tel Aviv, Abu Dhabi, Sao Paulo, and Oslo
and was named to the Ebony Power100 list. He can be seen as a contributor on CNN, Fox and CNBC
discussing digital trends and startups. James Andrews attended UCLA, grew up in Palo Alto, CA and is also on
the board of Uncharted Play, a renewable energy company involved in a number of early stage developments in